What Makes a Great eCommerce Platform?

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International eCommerce is growing quite fast in the last decade. The number of online purchases has increased by almost 10% last year and this trend won’t stop any time soon. In case you are planning on launching a business and you want to sell products and/or services to an international audience, then you should answer one important question – what are the best international eCommerce platforms out there? People that have experience in this industry are able to recognize the characteristics of the best international eCommerce platforms. If you need help in this process, keep reading because we are about to reveal the most important characteristics that make these platforms great.

How SEO friendly are they?

Just like regular websites, eCommerce website must take care of search engine optimization if they want to become visible. Almost every international eCommerce platform and especially the best ones like Shopify Plus, for example have SEO tools. Some of them have specially designed apps that you can download, while others have built-in features. In any case, you should look for platforms that will allow buyers to write reviews and comments on your website, platforms where you can add a blog to the website, change URLs and do few other things that affect SEO.

Is it easy to integrate your online store with other tools?

International eCommerce platforms like Shopify and Shopify Plus let users integrate their online stores with many third-party software solutions. Of course, one of the most important things, in this case, is to ensure that you will be able to integrate with social media, email marketing tools, accounting apps and other things that can improve the functionality of your website. The best platforms make this integration process smooth and hassle-free.

Is there professional customer service?

One of the greatest things about international eCommerce platforms is the fact that they are easy to use. In some cases, you don’t need any knowledge or skills in the field of technology in order to build and manage a website of this kind. Yet, there are cases when you will probably need advice, assistance or help in general. In addition to a good Frequently Asked Questions page, it would be great if the eCommerce platform you have selected offers customer support provided by trained professional support agents. The best option is to find a platform with customer support which is available 24 hours a day.

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